Cold outbound + objection overturn · current rail
Correct the promise before discovery.
Old outreach described overflow leads and commission-only terms. The canonical offer is neither. Say: “I need to clean up one thing from my email. The way in is a $0-down seven-day trial — ten booked appointments, nothing charged up front. After the trial you buy appointments in prepaid blocks at a flat price each. Are you still open to seeing whether the system fits?” One cold rail only: the opener confirms their website, then the Loom, then this phone call.
1 · Diffuse
Totally fair.
2 · Set aside
One question?
3 · Reconfirm fit
Can it reach the outcome?
4 · Get specific
Why—or what is unclear?
5 · Reveal
What is coming up?
Guardrail: the email mismatch is ours to own, not an objection to overpower. If they only want commission-only leads, accept the clean no.
Coach: roleplay fear/risk, cash unavailable, and cash available-but-uncomfortable. Score tension diffusion, fit reconfirmation, specific conviction, underlying-objection diagnosis, and the clean close.
Sales HQ
Everything built for the discovery call, behind one link. Add this to your home screen and you never have to remember the others.
Offer of record — August 27: the only door in is the $0-down seven-day trial: ten booked appointments, nothing charged up front. A booked appointment is a homeowner request with an address and a time window, confirmed by the client's team. After the trial: prepaid blocks at a flat price per appointment — $1,500–$2,250 by niche. Pitch framing is roughly ten percent of closed revenue; the invoice is always the prepaid block. Close on the revenue target — anchor $100K, conservative $50K; the $50K credit never expires; say "six weeks" on calls (it covers leads, intake, qualification, and conversion only). Never re-raise once $0-down is on the table; ten percent is the last rung. Above the trial: the $15,000 flagship and the 50-appointment program — the trial stays the only entry. Primary target: foundation repair; the funnel is a Loom, then the phone call.
Prompter during the call. Cheatsheet on the second screen. Trainer five minutes a day. Manual for the canonical script. War game when you want to understand a buyer type or objection.
On a call right now
Live Prompter start here›
One line at a time. At every fork you tap what he actually said and it pulls your next line. Captures his numbers and fills them into later lines for you.
Use it: live, on the call. Set the prospect and business details before you dial. There is one canonical offer; qualification determines whether you present it.
Call Cheatsheet›
The whole call on one page — eight live blanks, the three-engine prescription, the appointment math, exact offer, objections, capacity gate, and close.
Use it: second screen during the call, or five minutes before you dial. Print it and keep it on the desk.
Every day, five minutes
Script Trainer 56 canonical cards›
Flashcards with spaced repetition. What you miss comes back tomorrow; what you own gets out of your way. Say the answer out loud before you flip.
Use it: daily. Start with the spine, then drill discovery, diagnosis, prescription, math and offer, objections, and endings. Say every answer out loud before you flip.
When you need the reasoning
The Sales Playbook the source of truth›
The canonical two-sided Demand-to-Contract script: qualification, discovery, diagnosis branches, three engines, calculator, exact offer, objections, and close.
Use it: prepping for a call, learning why a line exists, or reviewing whether ten appointments is operationally credible for the prospect's team.
War Game 17 / 17 rerun›
All 17 buyer cartridges rebuilt at real-call depth: Scott-derived seller spine, buyer behavior reconstructed from the original sales-call transcripts. Any commercial terms inside predate the August 27 offer of record — train the behavior, not the terms.
Use it: before or after a call—find the real buyer pattern, study how their numbers and interruptions change the path, then rehearse the explicit ending. No historical commercial terms remain in this training surface.
Temple Naylor, decoded›
The method our call descends from: his eight stages, the One Thing and Sophisticated Cost frames, plus the current St. Pierre translation.
Use it: when you want the theory behind a move, or you're deciding whether to change one.
The Archive›
Six full real call transcripts, the objection corpus, simulations, and historical commercial terms—with a current-canon overlay at the top.
Use it: rarely. It's the record, not the script — never run a call off it.
⚠ Terms that remain agreement-dependent—do not invent them live
- The per-appointment price for the prospect's niche (the band is $1,500–$2,250)
- Territory, job-type, cancellation, and attribution rules
- Required media budget and client response, inspection, quoting, and reporting responsibilities
- Any launch deadline, ongoing service, ownership, or exclusivity terms
The commercial rule is fixed: the trial is $0 down and is never re-raised; an appointment counts only when the request has an address and a time window and the client confirms it; after the trial the invoice is a prepaid appointment block, never a percentage.